Driving Brand Awareness & Visitation Intent for a Travel & Casino Destination
The Objective:
- Increase Brand Recognition & Visitation Intent among A18+ consumers in the advertiser's key state, which includes multiple markets
The Solution:
Atmosphere TV became the primary marketing channel for this initiative by:
- Aligning with Target Demographics: Ads were placed in venues whose clientele over-indexed with the advertiser’s audience.
- State-Specific Market Focus: The campaign concentrated on strategic markets within the brand’s key state, maximizing exposure among high-value consumers.
The Results:
The partnership with Atmosphere TV led to outstanding results, with triple-digit lifts across all key performance indicators:
Source: LoopMe Brand Lift Study; Travel/Destination Advertiser; Base = A18+; Period: Aug ’23 –Sept ‘23; Unexposed =Not exposed to the campaign on Atmosphere TV; Exposed = Saw/Exposed to the campaign on Atmosphere TV
Atmosphere made TV fun to watch in places like restaurants, bars, gyms, airports and more, creating a new lane for video advertising reaching 150M monthly consumers wherever they are.
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