“Go Late” Campaign Drove a 36% Lift in Foot Traffic for Jack in the Box

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The Objective:

• The “Go Late” campaign aimed to highlight featured late-night menu items, particularly during the complementary selling hours. The objective was clear: drive in-store visits and capture the late-night crowd looking for indulge their cravings.

The Solution:

Atmosphere TV designed a strategic solution that met Jack in the Box’s goals through:

• Highly Visual Creative: Showcasing the crave-worthy appeal of late-night menu items like the Sourdough Jack®.
• Relevant Locations: Delivering ads in venues that don’t serve food, ensuring the campaign resonated with hungry late-night audiences.
• Perfect Timing: Targeting ads to run during late-night hours when diners were likely to experience moments of hunger.
• Close Proximity Targeting: Focusing on venues within three miles of Jack in the Box locations, ensuring convenience for viewers inspired to visit.

Industry Recognition: ThinkLA 2024 Idea Award

This innovative campaign didn’t just deliver exceptional results—it also earned industry accolades. The partnership was honored with the prestigious ThinkLA 2024 Idea Award, celebrating the creativity and effectiveness of this activation.

The Results:

By leveraging Atmosphere TV’s powerful venue network and targeted approach, Jack in the Box Increased brand visibility for their late-night menu — solidifying their presence as a go-to option for late-night diners — and drove customers to their restaurants.