Boosting Foot Traffic & Online Engagement for a Professional Sports Team
The Challenge:
- When it comes to filling stadiums, professional sports teams face a unique challenge: reaching fans within driving distance and converting their interest into ticket purchases.
- The team aimed to boost arena attendance, focusing on fans located within 90- to 120-minute driving radius from the stadium. To succeed, they needed a precise strategy to connect with local audiences and motivate them to attend events.
The Solution:
Atmosphere TV helped the team execute a tailored campaign with:
- Zip Code-Specific Targeting: Ads focused on high-potential zip codes within the desired driving distance of the arena.
- Performance-Based Adjustments: Impressions were shifted to top-performing venues and zip codes while reducing exposure in lower-performing areas.
By combining these tactics with Atmosphere TV’s vast network and strategic ad placements, the campaign targeted the most engaged audiences.
The Results:
The partnership with Atmosphere TV delivered significant, measurable outcomes:
Source: Cuebiq Place Based Attribution Study (Foot Traffic Study); Accretive Media (Web Lift Study); Period: Nov ‘23 – Dec ‘23; Unexposed =Not exposed to the campaign on Atmosphere TV; Exposed = Saw/Exposed to the campaign on Atmosphere TV
Atmosphere made TV fun to watch in places like restaurants, bars, gyms, airports and more, creating a new lane for video advertising reaching 150M monthly consumers wherever they are.
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